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Meet The Team

CEO - Naef USA

Chantal Aeschbach - Powell

CEO – Naef USA

The Toymaker

Kurt Naef

Founder of the company Naef 
May 4, 1926 – November 30, 2006

Kurt Naef devoted over 60 years of his life to the material wood. Firstly, as an apprenticed carpenter and later, as a designer of wooden toys, which made him famous all over the world. The road to success, however, was long and winding. He was guided by various coincidences, encounters and also changes. But what was the driving force behind him along this road?  

Kurt Naef was an exceptionally inquisitive, open and determined type of person. Regardless of the expense or risk involved, whatever he started was treated with care and perfected, and had to meet his high quality standards before leaving his hands. His natural way with people and ability to inspire them also helped him to build up his company and make it successful.


Hand Crafted

Many of our play objects are still crafted exclusively by hand. Our play objects are world renowned for their beautiful forms, colours, intelligent constructions, adequate materials and perfect craftsmanship. More than half of our high quality play objects are exported to Germany, Japan, France, and the USA.

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Detailed & Precision Process

Only high-quality woods from environmentally-friendly, “Green” lumber sites in Europe are used. All Naef play objects are colored with only the highest quality paints and varnishes. It is always fascinating to see Naef items come together with clockwork precision. All items are inspected throughout many different stages of the production process. If a piece is not within one tenth of a millimeter of its specified tolerance it is rejected and recycled.

Our Commitment To Quality

Our commitment to quality is what allows children to explore the world through their senses. For many children “play” presents the opportunity for new experiences and discovery. We have always felt that these early experiences can be the most important ones and that‘s why we ensure every Naef item is of highest quality.

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